Where Music Is More Than Sound
In 2024, at IAB NewFronts, Snapchat announced an extension to their partnership with Live Nation through Snap Nation, a cross-functional, collaborative program celebrating music, artists, and the fan experience.
As part of the core team responsible for developing the program’s tone of voice and identity, I worked on copy and creative ideation for Snap Ads, live events, social, and more, ultimately hitting 2 million subscribers before my departure.
Snap Ads
Full-screen, non-skippable ads that ran on-platform to raise awareness about the program, boost subscribers, and share artist/festival news.
Bitmoji Merch
Working directly with the designer, we created custom ads and digital artist merch to encourage fans to head to their closet on Snapchat and change into some seriously stylish fits and rep their faves. The girlies LOVED it.
