Sephora

As the lead writer and editor for Brooklyn-based production studio View Imaging, I collaborated directly with Sephora’s editorial team to write and edit brand and product launches in the US and Canada for some of the biggest names in beauty, including celebrity drops, fan favorites, and up-and-coming names not to be missed. Mandates included copywriting and proofreading marketing content for email, web, social, and more.

By the way… I did some internal marketing at View Imaging, too! Take a look at how I write about the way brands big and small are leaning in to digital production—and the best ways to go about it. You can see some of my writing here, here, and here.

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