LÖF Luxury Jewellery
I collaborated with founder and designer Morgan Mackintosh to help develop the voice for her new brand, LÖF Luxury Jewellery, which offers high-end pieces that not only celebrate beauty but also contribute to a more sustainable future.
Using the provided creative brief, I built an exploratory deck to demonstrate my grasp of the brand ethos and aesthetic. I then crafted website copy and marketing materials for the initial brand launch and debut collection, and I helped shape the brand and founder story. Additionally, I did extensive research to provide product names for all of the first collection’s pieces to reflect the art deco aesthetic.
Product Naming
My research provided an on-brand strategy behind the product names, resulting in a beautifully cohesive debut collection.
“Research is formalized curiosity. It is poking and prying with a purpose.”
—Zora Neale Hurston
This document reflects hours of research into design, architecture, popular culture, and history.
Using the provided product images and design sketches, I focused on the inspiration Morgan drew from the Art Deco era, using references that evoked the design and geometry of each unique piece.
