Integrated Marketing Packages

Ads have always been a critical way for brands to reach new and existing consumers, but with all the noise out there, our team needed to find a way to help advertisers win big and make an impact in a crowded space. Enter Snapchat’s Integrated Marketing Programs!

Together with Marketing, Sales, and other cross-functional teams, we built dozens of programs for advertisers to be a part of the culture, reach an enormous audience of young consumers, and drive real results by tapping into the most engaging places on the platform. We created programs in partnership with major players like the NBA, NFL, WNBA, and Formula 1, along with packages that celebrated major moments like the holidays, back to school, and summer travel.

Specifically, I wrote sales deck narratives, one-sheets, and other marketing materials to demonstrate how advertisers could succeed on Snapchat, working with the Integrated Marketing team and designers to implement playful, exciting, and winning strategies.

Sizzle reel celebrating the big wins for Snapchat’s Integrated Marketing Packages